B.R.I.G.H.T
Ideate & Innovate in Digital Health

B.R.I.G.H.T Future For Digital Health Innovators Program

With support from LaunchVic, ANDHealth has partnered with Foundation Member Planet Innovation to deliver this unique program. By marrying ANDHealth’s network of digital health expertise with Planet Innovation’s proven B.R.I.G.H.T Process framework this program provides tailored advice and thinking models to digital health companies in order to reach successful commercialisation.

 

The program is suitable for all digital health innovators, regardless of the stage of development, whether they are based inside a large corporation or are an independent start up.

Planet Innovation’s B.R.I.G.H.T Process

BRIEF

Define the right problem to solve. 5's why

RESEARCH

Inform the problem solving process. What exists?

IMMERSION

Empathize with the user. Observe, interview, walk in the shoes. Discover insight.

GENERATE

Explore a wide solutions space. Many established tools e.g brainstorming

HARVEST

Score and weight based on selection criteria

TOP IDEAS

Select and present strongest concepts

IDEATE: B.R.I.G.H.T Future for Digital Health

1 Day Seminar

Designed for early stage digital health innovators who are ideating or developing their prototype or seeking initial customers. Forty innovators will receive real-world advice on how to address both the technical & commercial challenges of launching a digital-based business.

KEY TAKEAWAYS 

Learn how to challenge assumptions and explore different business models.

Build problem solving skills through the application of Planet Innovation's proven B.R.I.G.H.T process.

Identify both the opportunities and constraints that your new venture will face through digital case studies.

Create an action list that you can use to take your venture forward.

INNOVATE: B.R.I.G.H.T Future for Digital Health

3 Day Workshop

Designed for digital health companies with a business concept they want to develop within a proven innovation framework, establishing feasibility and seeking practical skills and insights to prepare for achieving success. Twelve companies will receive small group coaching from a team of industry commercial experts.

KEY TAKEAWAYS 

Learn the importance of, and process for, gathering real world customer needs in digital health.

Develop powerful problem solving skills using the B.R.I.G.H.T process, to navigate common start-up challenges.

Experience immersion with digital health industry leaders.

Articulate your value propositions to both customers, users and investors alike.

Learn more about this program

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